The "Intensive Antitheft Marking"® is a service recommended by the APA, the Automobile Protection Association.
Launch of the advertising campaign :
« Don’t settle for imitations. Insist on Sherlock, the golden crab! ».
Our company has taken a major step. For the first time in its history, Sherlock Antitheft Marking carried out a television ad campaign broadcast on the SRC and RDI networks in May and June 2010. Focused on awareness and product differentiation, this campaign showcased our expertise and leadership. A second flight of this campaign was aired in September and October 2010 on these same two networks.
In March 2011, a third major campaign will be aired on SRC and RDI as well as TVA, LCN, and the following 4 Cogeco stations: CKOI, 98.5FM, the Q, and CKAC Sports.
Together, these stations will reach a large audience, helping us fulfil our company’s primary mission, which is to help prevent automotive theft by marking vehicles.
Click on images to view the different clips of the campaign.
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