{"id":1190,"date":"2013-05-06T14:42:00","date_gmt":"2013-05-06T18:42:00","guid":{"rendered":"https:\/\/www.sherlock.ca\/non-classifiee\/sherlock-the-anti-thief\/"},"modified":"2024-06-23T15:58:03","modified_gmt":"2024-06-23T19:58:03","slug":"sherlock-the-anti-thief","status":"publish","type":"post","link":"https:\/\/www.sherlock.ca\/en\/case-studies\/sherlock-the-anti-thief\/","title":{"rendered":"Sherlock the anti-thief"},"content":{"rendered":"<section class=\"wysi-section\">\r\n\t<div class=\"wrapper\">\r\n\t\t<div class=\"flex-xxl center-xxl\">\r\n\t\t\t<div class=\"wysi\">\r\n\t\t\t\t<p>Sherlock commemorated its 30th year with an image makeover that complements our increasing visibility. The campaign\u2019s key message: \u201cSherlock isn\u2019t just an antitheft device\u2014it\u2019s an Anti-Thief system.\u201d In the TV commercial, a would-be thief quickly decides to find a new target after finding the Sherlock golden crab on the vehicle he is about to steal.<\/p>\n<p><iframe loading=\"lazy\" title=\"Sherlock - L&#039;antivoleur\" src=\"https:\/\/player.vimeo.com\/video\/64392748?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\"><\/iframe><\/p>\n\t\t\t<\/div>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"wds_primary_category":1,"footnotes":""},"categories":[28],"tags":[34,33],"class_list":["post-1190","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-advertising-campaign","tag-antitheft-marking"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/posts\/1190","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/comments?post=1190"}],"version-history":[{"count":0,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/posts\/1190\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/media\/218"}],"wp:attachment":[{"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/media?parent=1190"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/categories?post=1190"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.sherlock.ca\/en\/wp-json\/wp\/v2\/tags?post=1190"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}